How to become a Content Marketing Jedi with Edgar
I’ve been playing with a new tool called Edgar for the past few months, and I have to admit I’ve been really excited about sharing it with you!
It’s such a well thought out tool that aims to solve a big problem for marketers. How do you manage all that content? Well, the good news Edgar certainly helps you do that. Read my latest article to find out how you can become a content marketing Jedi with Edgar.
http://iag.me/socialmedia/reviews/how-to-become-a-content-marketing-jedi-with-edgar/
Quick Overview: Edgar is a social tool that allows you to build up a library of your content. You can put each piece of content into different categories within your library. Once you’ve built your content library, you can then create schedules across all your social media accounts and post out content to each one at specific times from specific categories. Content in each category is recycled- meaning when the last piece of content in a category is posted, it goes back to the beginning again. There is also a “use once” category where recycling does not occur- each piece of content is just posted once.
Quick Pros:
– Wonderful user interface – Clean & easy to use
– Saves you and your business a huge amount of time!
– Easy to set up a library of your content and to set up schedules
– Easy to set up a cycle of never ending content
– Friendly support team
Quick Cons:
– Invite Only (although they send out invites pretty quickly)
– Expensive
– No Google+ integration (yet)
– No facilities for teams (yet)
– You can only connect up to 10 accounts on the basic plan
– No analytics (yet)
– Doesn’t give you access to images after uploading
Founder: Laura Roeder
Summary
With such a huge amount of content being shared each day, it’s becoming more and more difficult for your message to be heard. According to an article from AdAge the organic reach for Facebook pages is down to around 6%. The analysis (by Social@Ogilvy) was made of 106 brand pages.
Let’s just pause and take that in!
For those Facebook pages not paying for Facebook advertising, their content was only reaching 6% of their fans!
That is a truly shocking figure, but it shouldn’t make you depressed- it should bring us all in to the realms of reality!
For too long, far too many businesses have tried to hack the system and push low quality content to their Facebook fans. Facebook have tried to manage this and make sure that it delivers content that its users are actually interested in. So, if the organic reach for the average Facebook page is 6%, could it be that the content being shared on these pages aren’t what the majority of its fans want to see? Controverial perhaps, but hopefully it will mean that more of us will start thinking a bit more deeply about our social media strategy.
Before I go on any further, I urge you to read this article by Jon Loomer entitled It May Be Time for You to Quit Marketing on Facebook.
Part of the problem is that many businesses just don’t plan their content. What if there was a way to build up a library of content, set up a schedule and then let it run? Surely that would be too easy?!
Well, I’m definitely not advocating unintelligent automation of your social media channels- you know, where you just set it and forget it and then don’t engage with your followers and fans! Make sure you Schedule your Social Media Posts Responsibly!
If there is a tool that allows you to schedule responsibly and automate intelligently, whilst building a library of your content with different categories- then Edgar is that tool!
#contentmarketing #socialtools #socialmedia #SS
