Foursquare shuns the mayors and drops checkins
Oh no, all those years wasted! But seriously, is this a wise business move? Will it be able to compete with Yelp?
#Foursquare
#yelp
#SP #SS
Originally shared by Mark Traphagen
Breaking: FourSquare to Drop Checkins, Focus on Recommendations
From Foursquare: In the near future, the Foursquare app is also going to go through a metamorphosis. Local search today is like the digital version of browsing through the Yellow Pages (remember those?). We believe local search should be personalized to your tastes and informed by the people you trust. The opinions of actual experts should matter, not just strangers. An app should be able answer questions like ‘give me a great date dinner spot’ and not just ‘tell me the nearest gas station.’ We’re right now putting the final touches on this new, discovery-focused version of Foursquare. It’ll be polished and ready for you later this summer.
Foursquare announced that they will be moving checkins and friending over to a new app to be called Swarm. As Greg Sterling reports in the Search Engine Land post linked below, this is a gutsy (read “risky”) move for Foursquare, which built its original fast audience on gamification of checkins, but saw that user growth seriously stagnate from a combination of having probably saturated the available market for people who care about checkin gamification and losing ground to more powerful recommendation engines such as Google and Yelp.
#foursquare #gamification #apps
http://searchengineland.com/foursquare-abandons-check-ins-better-compete-yelp-google-190298
