How to Reignite Your Social Media Audiences
How do you get your voice heard in the sea of noise? How do you reignite your social media audiences?
This week, I gave a talk this week at a Creative Pro Manchester breakfast event called “Porridge and Knowledge”. Although there wasn’t any actual porridge on offer there were some rather lovely pastries!
In my talk, I told a story of how effective use of social media turned me into a massive advocate of the Rare Tea Company. We then travelled back back in time to 50BC to discover the birth of Social Media!.You might think social media is a relatively new phenomenon- created by the likes of Facebook and Twitter. However, I argued that only the medium or technology has changed. Humans have interacted socially for millenia- not just on a personal level- but on a business level too. The medieval market place was the central place for goods and services to be bought and sold- and it was done on a social level.
The rise of mass media at the start of the 20th century (with radio, newspapers and then TV) changed things radically- the message to the masses was communicated from the few in power. The return of social media at the start of the 21st century allowed a return to the way humans have always interacted- allowing many to communicate to many. The only difference is that it is done much more quickly and on a global level.
I also explain why I am NOT a guru or an expert, and how Ralph M. Rivera came to the rescue with a lovely article to back me up.What do you think about the word “guru” or “expert”?
#SocialMedia #TFL
