Interesting- Pinterest pins have a longer shelf life than you might have thought
I’ve always thought Pinterest pins had a short shelf life and that timing was everything. But, it looks like I am wrong in this interesting article by Pinterest consultant, Anna Bennett.
Thanks to Peg Fitzpatrick for drawing it to my attention.
#SS
Originally shared by Peg Fitzpatrick
Engagement On Pinterest Keeps Working Even When You Don’t
by Anna Bennett
I’ve been saying that Pinterest pins have a long shelf life. Here’s more proof of Pinterest‘s long life span for social media posts.
From Anna, “What if I told you that on Pinterest your content continues to work for you long after you’ve pinned? This does not happen on Facebook and Twitter.
Your content has a shelf life.
What I mean by shelf life is that at some point after you pin, tweet or post people stop engaging with it.
On Pinterest your pins continue to work long after you post them which increases your odds of engagement and that could mean more click throughs, repins, comments and likes.
Content on Facebook and Twitter doesn’t last very long. A link on twitter lasts approximately 2.8 hours, on facebook it’s 3.2 hours and via ‘direct’ sources (like email or IM clients) it’s 3.4 hours.
Now it’s a different story with Pinterest and you’re going to love this!
According to Piqora they found:
• 40% of the clicks happen within the first day.
• 70% of the clicks happen within first 2 days.
Remaining 30% clicks come all the way through 30 days and beyond
Incredible isn’t it? This is heavenly for any marketer; the fact that your pin on Pinterest can still create engagement with your brand a full 30 days after you pin it.”
When you combine this with the SUPER powers of your Google+ presence, you have some amazing social media working for you. That’s the peanut butter and jelly! http://www.pinterest.com/pin/232779874462626993/
My #PinoftheDay h/t to kelly lieberman for sharing this
Pin it for later: http://www.pinterest.com/pin/232779874464295104/
Read it all here: http://www.business2community.com/pinterest/engagement-pinterest-keeps-working-even-dont-0876627#uFPohHRmoxod3ji2.99
#PinterestTips #pinterestmarketing #pinterestmarketing
