Some interesting thoughts on social media analytics when it comes to Google+
Originally shared by Avinash Kaushik
Social Media Analytics: Google Plus Edition
Three Important Key Performance Indicators & Competitive Analysis
With the release of the G+ API there will be lots of metrics and reports that are just around the corner. Like with every other social environment most of them will be utterly useless.
The attached images are my attempt at defining the three Key Performance Indicators that you should care about. Just three. Here’s what’s unique about them:
1. They don’t measure what you do (that’s just activity – anyone can do that).
2. They help you focus on leveraging the unique strength of this platform (it’s not what you do, it’s what “they” do).
Look at your own performance. Figure out what causes Conversation, Applause & Amplification Do more of that. Do less of everything else.
Image 1 and the data is from All my +: https://www.foldedsoft.at/+/allmy+/user/105279625231358353479
Image 2 contains competitive analysis of my data with a “competitor” 🙂 and guidance on what you should actually focus on.
These three metrics are just a start, more delightful data to come. To infinity and beyond!
