Video: Does regular posting on social media gain more engagement? My quick answer!
I was interviewed by Nicola Humfress from Social Media Experts recently. We discussed the strategy of how you post to different networks. Facebook, Twitter, LinkedIn and Google+ all work differently and have different audiences. So what kind of content works on each one and how regularly should we post? I gave a quick answer in this short video, but I’d be interested to know more about what your strategy is.
– Which networks do you post to regularly? Google+, Twitter, LinkedIn, Facebook?
– How often do you post to each one? Why?
– What tools do you use to post to all of these?
I think it is important to ask these questions, but also to ask what you are wanting to achieve.
For me, I post very regularly to Twitter each day. I share interesting content which I find online and enjoy the way I can quickly interact with others. I often post quality content over and over again so that it has greater reach. Because I want to have more of a global reach, I try and post at different times throughout the day.
Facebook and Google+ are different. I post far less regularly on these networks because quality is far more important- particularly when it comes to Google+. Users on Google+ are very engaging and love quality and in-depth content.
As for tools, I use a mixture. I wouldn’t be without Friends+Me which turns Google+ into a Social Media Management Tool. In fact I am using it to cross post this post to selected social media channels (Twitter, LinkedIn, Facebook, my Google+ page and app.net). I also use IFTTT to connect feedly to Buffer. This allows me to share interesting articles that I discover at scheduled times throughout the week.
If you’re interested in other tools to manage your social media empire, then do check out Oktopost which is aimed at the business to business sector and Sendible or Sprout Social which are great alternatives to Hootsuite.
Which tools do you use?
#socialmedia #SMMT #SS #ADN
